Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

My websites conventions are primarily based on how other successful channel websites work, such as E4, Sky and BBC, I do not believe that for a website to challenge normal forms and conventions when its main purpose is to distribute information about something as this would in only make the website harder to understand and so consequentially make the information wanted take longer to get to for the websites audience.
Typical conventions of website include website design and layout, probably the most striking and crucial part of making a website, whilst the site must look appealing and eye catching, it is also important to remember layout so that the website is easy for the audience to navigate and use.

Consistency throughout the website is another convention, if the site does not look the same through theme and colour then the audience will be confused and won’t be persuaded that the site is serious as it does not look professional. The websites content structuring links onto design and layout, the typical website will have navigational areas, in particular these can be found on the sides and/or top of the page, when this is common knowledge to the audience, they will automatically expect the sites navigation to be similar to the convention of other websites, if they do not find the navigation part of a site in these places or even in a new place that is just as easy to spot, they will become frustrated and bored of the site very quickly.
My Ident also followed the conventions of the genre, as this is the callsign of the channel, it also becomes a symbol for the whole product. Idents (Channel Identifications) usually come just after the adverts and before a programme starts, they often last for a few seconds to that of a whole advert (around 30 second). Sometimes they have a voice over stating what is on the channel next as they are playing. My Ident is quite simple and its complete version lasts for around twelve seconds. But it follows all these conventions and is eye catching and interesting visually as well as audio wise.
My advert I felt would be best not following normal convention as you do not want something that you want to be eye catching to look the same as many others of its kind.