Newspaper advert: Design

I decided that the best design type for my newspaper advert would be for it to look simple but quite colourful, primarily to quickly catch the attention of the reader, and as there is not much room for an advert and it's not something people gaze over for long, the information needed isw in clear view.

Newspaper advert: Research

Newspaper advertisements are a good and in-expensive way of getting a product known, for the advertisement to be more successful on a national scale, it would have to be seen used in national newspapers

Schedule

Daily: blog progress of project.


Sunday 22nd: Create advertisement piece for newspaper.

Monday 23rd: Finish Magazine channel listing.

Tuesday 24th: Create audio or video blog entry.

Wednesday and onward: construct website.

Website Contents

Homepage – The homepage is the most important part of any website, it is where the first impression of the site is given to the audience, it needs to be easy to navigate and look appealing in order to keep the attention of the audience.
Homepage contents – This page should include:

o Attractive theme
o Imagery of programmes
o News feed
o Links to other pages
o Special features
o Video
o Search engine and or archive

Service page – Page offering additional services.

News page – The news page can offer news on upcoming shows, events and possibly general news (or any news related to the site or programmes).

News page contents – This page should Includes:

o RSS feed
o News on shows
o Upcoming features

Calendar of shows – A calendar showing when and what programmes will be shown and at what times.

Website search – A search engine (search bar or archives) that can be used to easily navigate the site.

FAQ’s page (Frequently asked questions) – this page gives answers to the most asked questions about the site.

Site map – Map of the sites layout.

Additional pages and contents.

o Terms and Conditions page
o Copyrights
o Links page
o Contacts page
o Privacy policy

Website analysis

- Search bar and button panel at the top of the screen, obvious spot to put best search options.

- Attention catching slogans and text, in a colour that stands out to the rest of the text.
“Sky TV - bringing you the TV you love with the UK's widest range of HD channels.”

- Multiple images to make the website look interesting and immersive also shows the genre specifics of sky television (sports, general entertainment, kids etc).

- Offers and advertising for television services shown clearly on the main television site of sky.

- Simple user interface with clear buttons , background is simple.

- Information about the site and “legal stuff” are below at the bottom of the page.

- Logo clear in top left corner.

The sky website shows a large focus on imagery and colours to stand out as a bold and interesting website page that will catch someones attention, the images it shows are full of many different genres of television shows declaring to the person looking at the site that the channel is based on general entertainment with no specific category of programming. also, there is no real colour theme further enforcing the "all rounded" programming of the channel.





- Interesting page background.

- Search bar and buttons at the top of the website again (repeated theme amongst TV websites.

- RSS Feed.

- Movie advertisement next to title, only text in gold, standing out more then any other piece of text.

- Advertisement and competitions.

- List of television shows and times.

- Video on the front page, interesting and use of multimedia.

- Theme colours which are commonly connected to E4 (purple, black and gold).

- Simple, easy to navigate layout.

The E4 page holds imagery but in a smaller and more ordered fashion as to sky, as it does not aim to show as much information on the first screen as possible as opposed to the sky website, the images are a mix between real life and cartoons, indicating that the site is aimed at a younger audience, it's colour theme is purple, black and white, these colours together (especially purple) are not commonly seen as a base colour on websites and gives the site it's own unique look to attract an audiences attention.






- Minimalistic design.

- Black and white, no real colour contrast.

- Large list of categories in a simple and clear manner.

- Small simple directory of different types of programme genres above.

- A-Z search directory.

- The consistency of text size and font remains very similar throughout the page, allowing the images to be the only unique and interesting pieces on the website.

The Channel Four website portays a minimalistic design, it's been made to look very simplistic and easy to use, this kind of website would appeal more to a older audience demographic as an older person may not be as used to using new internet tools and this may cause them to lose interest in the site. there is no real colour theme, as it is a simplistic design, also that for a older audience, colour is sacrificed in order to give the site a formal, proffessional look.

Similarities

- All of the websites share the fact that they have their logos on the top-left corner of the page.

- Each show a variety of images of programmes from their shows.

- Each site has featured programming.

- Each site has at least one extra piece of multimedia e.g. images, videos, videos would be particularly good to add in even if in a minimalist designed website.

- Each website has a set of colours.

- Each site shows it’s selection of television programmes in lists and rows with information available for each of them.

Differences

- The pages have their own unique differences such as the Sky website has an emphasis on imagery to promote it's product and services in a interesting to look at fashion

- Each site has it’s own unique colour theme.

- Each site has it’s own individual layout.

- The overall design types are different.

Website planning

Website Layout - The basic layout of a website should follow a pattern of organization that makes it easy for search engines to index the site. Also, the website that is well organized will be much easier to maintain. Unless the website is constructed with an arrangement that is both logical and clean maintenance will be more difficult.

Audience demographic - I want to make a channel that appeals to young adults (14-21) with programmes primarily focused around them and their interests, often reality, comedy and action programmes are the best genres for this demographic, comedy programmes such as How I met your mother, family guy, Malcom in the middle, inbetweeners, of course these would be shown at different times to best fit which specific ages within the 14-21 margin would be watching, for instance, while Malcom in the middle would be shown earlier in the day due to it being a finished series and now only reruns as well as appealling to the younger quartile of the age group, things such as inbetweeners and family which are orientated towards appealing to the higher quartile of the age group would be show at later times. Teen Dramas also would be interesting as they can be related to the lives of the age group. finished series also have no need to rely on primetime spots for their new releases and offer more flexibility in where they can be allocated on the programming time schedule. as most of this audience demographic will be studying at school or working within the day, the daytime TV should be focused on the older years in college and university where the target audience has time avaliable to watch these programmes, for example a university student could be watching some in the day as they do not have a lecture scheduled.

Resource Audit

ICT applications:

-Sony Vegas 9.0
-Windows Movie Maker
-Dreamweaver (school)
-Adobe photoshop
-Adobe priemiere
-MS office

Images/camera:
-Sister (photographer)
-Own camera
-Locations; school/home/London
-Adobe photoshop
-Philipa/Tron work at BBC